You can not expect that your fans and customers will simply post a review because they had good service and were happy. You need to ASK THEM and SHOW THEM where to post these profiles. You need to control the converstation, or have a company do this for you. Do it in a timely effective manner. Have a process for how to deal with online complaints. Build Good Reviews to offset the Bad. Monitor trends. How? Comment cards, Check-insMail, email campaigns, staff endorsement, friends/ family.- Build an online infrastructure
- Integrate your website with social media
- Get reviews and respond to bad reviews
- Build brand affinity
- Get video and good photos
- Know who you are speaking to.
There are hundreds, if not thousands, of socail widgets to get your website intigrated with your social media profiles. It is essential to have visiabilty and ease of access to these profiles from your website if people are going to see the profiles. Likewise, it is important to have your website listed on your social profiles for ease of access to your website. Consistancy on all these profiles is also important to meet customer expectations with recent and consistant information.
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