5 Steps to Social Media Marketing Techniques

1. Create your Business plan

Small businesses have no strategy in place for social media marketing. If a business wants to be successful in driving sales and leads from social, they need to have a clear digital strategy that incorporates social media. 
Each social network has different audience demographics, so businesses should strategically choose which outlets to utilize based on their target customers. 

2. Create Quality Content With Images

Quality content engages audiences, is shared across multiple platforms, and garners more interest in a brand. It also makes a difference when it comes to SEO.

So what it quality content? It is:

· Informative

· Sharable

· Actionable

· Relevant to the target audience 

3. Think Like Customer

It is the most important steps of social media marketing. Think like customer by outlining the personality types that are likely to purchase your product or service, including overall lifestyle, and add value for them online. 

4. Active & Responding

It is important to remember however that just responding is not enough. Automation has the ability to get brands in trouble because it can lead to inappropriate responses. For example, companies that respond to every mention with a boilerplate response could inadvertently promote negative attention or come off as uncaring. 

5. Analyzing Your Campaign

Finally Analyze your all campaign and what are the result of it. take action according to response.

For detail you can contact me.

Key Steps Of Online Reputation Management

You can not expect that your fans and customers will simply post a review because they had good service and were happy. You need to ASK THEM and SHOW THEM where to post these profiles. You need to control the converstation, or have a company do this for you. Do it in a timely effective manner. Have a process for how to deal with online complaints. Build Good Reviews to offset the Bad. Monitor trends. How? Comment cards, Check-insMail, email campaigns, staff endorsement, friends/ family.

Steps Of ORM : 

1. Build an online infrastructure
2.  Integrate your website with social media
3. Get reviews and respond to bad reviews
4. Build brand affinity
5. Get video and good photos
6. Know who you are speaking to.

There are hundreds, if not thousands, of socail widgets to get your website intigrated with your social media profiles. It is essential to have visiabilty and ease of access to these profiles from your website if people are going to see the profiles. Likewise, it is important to have your website listed on your social profiles for ease of access to your website. Consistancy on all these profiles is also important to meet customer expectations with recent and consistant information.

Key feature of post ...

Ajay Tripathi is a digital marketing expert, he is widely considered as one of the best digital marketing expert in all search engine. He has good hand and experience in SEO, SMO, PPC, ORM, SEM…etc.....

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How Google Cracked the Image Translation Problem

We used to have to put words on the web because computers could not see images. When all that a search engine had to go by was the alt text input by a human and, maybe, the text surrounding an image, understanding what it was exactly was a very hit and miss affair. 

Words like Vectors

Semantic search changes all of that and Google came up with a brilliant way of tackling it that is predicated on language translation. Although the mathematics are complex the idea behind them is not: Every language has a strict logical order in which words can be associated with each other which is based upon: 

• The internal grammatical logic of the language
• Popular convention
• Culture
• Use & usage paradigms

Images like Words

The traditional approach to image translation is to take an image and try to match the elements within it to already known entities in an attempt to devine the context. This was covered in my system article. Because an image can appear in many variants of shape, size and perspective in a picture then a probability assessment would be carried out to deduce whether some elements ‘detected’ in the picture should be there within that context.

Translated Images

Well, that cleverness need not be lost any more. Google researchers realized that if they could use a computer’s image-element reading ability, combined with advances in within an image and translated that image into vector words which then used a traditional language-to-language translation model to create a caption, the effect would be, essentially a ‘translation’ of an image into language in a way that made sense for both. 

The net result of this approach is that complex images can now be translated the same way complex sentences from one language can be translated into another without loss of meaning.

Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Ajay Tripathi is a digital marketing expert, he is widely considered as one of the best digital marketing expert in all search engine. He has good hand and experience in SEO, SMO, PPC, ORM, SEM…etc.

Contact me On Social Channel 

Ajay Tripathi on Twitter

 Ajay Tripathi on Google+

Ajay Tripathi on Linkedin

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PPC – INTERVIEW QUESTION ANSWERS

 What is the difference between search engine marketing and Internet marketing?

Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on.
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What is Quality Score and how does it affect your work as paid search specialist?

State the definition of Quality Score without being too bookish. It’s important to understand what it is, rather than remembering what it literally means.

Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.
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If we rank high on our brand terms in organic results, do we need to rank well on paid search?

 Yes, you may need to rank well on paid search even if you have high rankings within your organic search keywords. That’s because ranking high on organic search, even for your selected terms does not mean automatic success in achieving your business goals. If the ROI for paid search campaign is better than the organic search campaign, it makes more sense to do so. Also, paid search ads on top reinforce the presence of top organic search results. They make your brands/products/services look more credible.
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How do you manage large set of keywords (hundred thousand to millions)?

It is prerequisite to mention automatic bid tools to manage this huge paid search campaign. But merely saying so does not mean you’re off the hook. It helps to explain classification of keywords, grouping them according to priorities, business objectives and target audience so that if business strategies change, campaigns can easily be modified.

Can also mention classification of keywords according to importance such as “high”, “medium” or “low” and those that are of secondary importance, low performance, and those keywords that are candidates for removal.

Explaining clearly how the number of keywords grew tremendously by stating methodologies for keyword research, usage of match types, negative keywords and describing timing phases helps, too.


How do I reduce costs of my paid search campaigns?

Don’t immediately answer open-ended questions that lead to answers based on multiple assumptions. Costs of acquisition? Cost per click? You can’t answer accurately a question that isn’t accurate itself. When in doubt, you should also have the freedom to ask question before you release your thoughts.
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How do you respond if your client’s competitor bought the same trademarked keyword?

Perhaps you did contact that offending party, stated the violation terms, but it still refuses to budge to your polite request.

Answers may vary according to where a campaign is going to take place. In certain markets such as the UK (update: now more), Google allows bidding for trademarked keywords. But if you’re sure that you’re not covered by this policy and feel that a violation has been committed, lodging a complaint to Google is the next logical option.

Describe the structure of a Google AdWords paid search campaign

Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

Of course, we don’t have to know these max keyword numbers as we don’t need to fill each ad groups to the max. We only need to fill our ad groups with the most targeted keywords available.
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How do you differentiate paid search programs of Google, MSN and Yahoo?

One way to differentiate these three are through presentation of strengths and weaknesses of each.

Google AdWords

Advantage: Most robust and corners majority of all paid search traffic

Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive

Yahoo! Search Marketing

Advantage: Lower pay per click cost compared to Google AdWords

Disadvantage: Way behind Google AdWords in terms of reporting features

MSN adCenter

Advantage: Studies show that users of adCenter are more likely result to conversions

Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing.
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How do you describe building your keyword list?

Building a list of keywords used for any organic or paid search campaign should be systematic:

Identify your audience

Who are the target audience of this campaign? What would they probably be using to look for my products and services? Knowing your audience is the first sign of a successful paid search campaign.

Review your existing offerings

Based on what search terms people are using, do I have these terms? What are the possible landing pages? Does my website have content voids?

Look at your competitors

Look at competitors and analyze how they position themselves. Are they using the same terms as I do? Broader or more specific?

Check web analytics results

History will be recorded on web analytics tools: keywords used, their effectiveness in driving sales or leads and other useful information. Such data should give us idea on which keywords yielded better ROI.

Expand keywords using various tools

Based on keywords gathered so far, expansion is made possible through various tools available: Google AdWords keyword tool, WordTracker, KeywordDiscovery, and so on. From this big list, we can sort, prioritize and group these keywords according to importance, timing or other segmentation methods.
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What’s your methodology in creating ad copies?

This question wants to find out how you would come up with ad copies. Are they compelling and paint an accurate picture of the intended message? You may answer it based on the following guidelines:

Find out why your ad copy should be more effective than others

Your ad’s ability to answer basic questions

Testing the ad copy; we’ll never know how effective it is until we put it to the test.
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What’s your take on bidding for competitor’s trademark keywords?

This is a tricky question that should be addressed properly. PPC Hero has good guidance on this: citing the issue of legality and best-practice because it’s either you can or you can’t bid on a competitor’s trademark terms. Recent development in Google AdWords paid search has paved way for non-trademark owners to bid for previously exclusive trademark keywords. By being active on what’s going on in the industry, this means you’ll always be on top of things as they happen. And that’s a good thing for prospect employers.
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What is your strategy on geo-targeting ads?

The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are located in Hong Kong, an IP targeting methodology will only display the ads if their location (IP address) is associated with Hong Kong.

But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.

I hope these PPC interview questions and answers list are fairly helpful and assists you in formulating possible answers on questions that relate to the ones I highlighted in this post.
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Based on which Google places ads in first place?

Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.

What is CTR?

CTR – Click through rate. It is number of times your ad is clicked.
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How many campaigns can I run in one adwords account?

25 Campaigns
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How many adgroups can I run under one campaign?

2000 adgroups
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How many ads can I run per adgroup?

50 ads per adgroup
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How much characters can I place in one ad?

For one ad 4 rows are given

25 characters for headline

35 characyers per text row(including URL)
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How can you Improve Conversion Rates?

Creating and testing campaign with different keywords and choosing that perform well.
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IS PPC effective advertisement for search engine rankings?

Google or any other search engine don`t mix PPC ads with search rankings.
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What is Quality Score?

Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.
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Which companies are offering PPC advertisement?

Yahoo, MSN and Google are among top most PPC advertisers.
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What is Page rank? Explain it?

(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.